The Glass is always half-full when the Glass Ceiling Is a Glass Floor. Which, Which way, Is Up!

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Intentional grounding is a costly penalty in the game of football.

The essence of the penalty seems to state that under duress from the pressure of losing yardage (gains), the quarterback (thought-leader) attempting to pass must pass the ball (advance my business) in the reasonable area of an eligible teammate or suffer a double loss for the failed effort.

In the marketing world, intentional grounding is a penalty if the right social media action plan is implemented for the wrong company.

The right plan wrong company intentional grounding penalty is probable when the real world (non-Internet) practice of saturating a market with a broad stroke advertising campaign is the action plan.

Broad stoke marketing campaigns can not compete with the expanding capabilities of a social media management plan (eMarketing). The Internet requires unconventional thinking since it virtually remakes itself constantly, the hard rule is there is no hard rule.

Prevent your Internet business relationship (eBusiness ) from becoming “Computer Blue”, find a partner that is smart, caring and sharing.

Many businesses are aimlessly entering into social media management (commercial social media), I advocate hiring an eBusiness Specialist to guide your eCommerce goals and help to achieve them.

Who is ready for this pass?  Mycyber catch phrase for this story touts a smart commercial social media ad campaign drawn up by a Specialist.

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A great Tourist Attraction for Toronto, Canada, this is the CN Tower at night. Compare to top picture which looks down through a glass floor.

I’m developing a cyber launch pad to propel my own Internet radio station (eRadio) called Mycyber radio. Mycyber radio is also a catch phrase and a eMarketing theme for this campaign.

WMCR-CyberSpace,“Saving The World of Music,One Listener At A Time”

Mycyber eRadio pass goes to London, United Kingdom.  In London the NFL (National Football League) continues its trend to develop an audience for American Football in London.

In Europe, Soccer is called Football, a geographical synonym and antonym when the NFL plays a regular season game for the sixth year in 2012.

The NFL presents a great social media management model, I look forward to growing an eRadio audience in London and various other cities and Continents for Mycyber radio.

The word parity is a catch phrase for the NFL of today, call it competitive balance, but on “Any Given Sunday” you can pick any team to win.

Pick Mycyber radio WMCR, Cyberspace to win audiences.

A Mycybermap ad campaign for a Commercial social media client will multi-link the clients’, consumer to the company and the product. The synergy produced would create and enhance demand and effectively connect supply.

The synonymity of linking  social media entity’s like Google+, Facebook, You Tube, Twitter, Linkedin and others will provide an aha! moment.

This is an  e, i, oh! moment.  Internet radio can be signified with an iRadio or an eRadio, i-radio (ex: movie i-Robot), signals digital marketing whereas eRadio signals eMarketing.

eRadio synonyms antonyms and innuendo iConnect your reading venture into a mental football workout.

The oncoming scene is built for you to play-act by reading the line you are given.  Playacting; or not, will allow you to evaluate how coach-able you are. Deliver the following line using your favorite Al Pacino imitation…

Action –

It is a mistake to buy and it is a mistake to sell the wrong social media management plan. 

(Quick Click Pic.) Lalah Hathaway, Timeless Beauty of the World, London, Paris, New York, Los Angeles, Chicago, Atlanta and Mycybermap.

“Like a good neighbor State Farm is there”, is a great catch phrase.

I’m highlighting a commercial promoting the State Farm smartphone app.

I like the commercial on many levels, especially the way it depicts the Internet as good and bad for business and social interaction. It pays to pay attention, as I noticed a trademark of the female star featured in the commercial, when it showed up in a role the actress portrayed as a supermarket cashier in a Stephen King movie titled The Mist.

Click the link to watch The Mist.

Mycyber World is an Oyster. The Jazz Cafe London is a Pearl.

Mycyber World is an Oyster.The Jazz Cafe London is a Pearl.

Click the picture to go to the Jazz Cafe website.

Today’s Internet business account requires an authentic platform with customer engagement, service, savings and customer service personnel empowered to make decisions. – Mycyber eFX

Every company needs a cyber foot-print to thrive in the new economy, hiring an eBusiness coach is trending for eFinancial empowerment. Selling or buying the wrong plan is costly. I’ve highlighted this penalty by comparing it to the football penalty, intentional grounding.

Operating as a eBusiness referee, intentional grounding is as follows:

Commercial Social Media Consultants-

“You can not sell a big company commercial social media plan to a small company, being under pressure to sell is not an excuse. Actual business size does not determine who is considered a big company or a small company”.

Commercial Social Media Clients-

“You can not buy a big company commercial social media plan, for a small company, being under pressure to present an Internet account is not an excuse. Actual business size does not determine who is considered a big company or a small company”.

I can not write that there is a right or wrong way to present commercial social media campaigns, but there are rules. The rules dictate a certain business rhythm to avoid the eBusiness Blues, of intentionally grounding your return on your Internet investment (ROI).

2011/2012 first ever Social media command center.

2011/2012 first ever Social media command center.

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Short cited Internet strategy will destroy the enthusiasm for our business opportunity, a one size fits all ideology can not be the action plan. Examine the beginning of  the 2012/2013 football season, which provided a free business education class.

The NFL experimented with the idea of offering a less efficient product by allowing the games to be officiated by lessor quality replacement officials.

The experiment lasted a few weeks as the game product and the business product began failing. The move did prove the game must have experienced officials to keep its integrity. Experienced officials get the plays right and call the correct penalty’s, a definite necessity for the success of the NFL.

The regular officials are back on the job, proving that money is a flexible negotiation point, quality is not.

Multi-link connectivity is officially Super

In the coming year many clients will enter into social media, due to business peer pressure. Maybe you will not need a social media command center but you will use the Internet for business. Make good decisions, your team is counting on you.

Do it right the first time.

Until such time as another..Adieu!

Contact John G. Dewberry by phone 404-328-0708 or email

©2012 All Rights reserved to reproduce this document obtain written permission