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Intentional grounding is a costly penalty in the game of football.
The essence of the penalty seems to state that under duress from the pressure of losing yardage (gains), the quarterback (thought-leader) attempting to pass must pass the ball (advance my business) in the reasonable area of an eligible teammate or suffer a double loss for the failed effort.
In the marketing world, intentional grounding is a penalty if the right social media action plan is implemented for the wrong company.
The right plan wrong company intentional grounding penalty is probable when the real world (non-Internet) practice of saturating a market with a broad stroke advertising campaign is the action plan.
Broad stoke marketing campaigns can not compete with the expanding capabilities of a social media management plan (eMarketing). The Internet requires unconventional thinking since it virtually…
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